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A DM idea that articulates the idea that one gets keys to more than a home; they get the keys to a whole lot of amenities.
LIVE, WORK & PLAY
Bharatiya City is an integrated urban township located 14 kilometers away from Bangalore City Center. The client wanted to create mind share that translated to site visit/sale.
The campaign revolved around the idea of highlighting the infrastructure and amenities of Bhartiya City that enabled the resident to live, work and play at one location.
Brand: Bhartiya City
Agency: MRM Worldwide
Execution: Website, Interactive ideas,
Direct Marketing & Mobile Marketing
My Role: Interactive & Direct Marketing Ideas & Copy
The concept of Live Work & Play showcased through clothes resonating with uber lifestyle.
Expanding banner revealing the amenities on the map
and its benefits.
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