NIVEDITHA RAGHURAMAN
I am a creative communicator in with 7 years of work experience in the field of branding and communications. I draw my strengths from being imaginative, analytical and tech-savvy.
Just graduated...
Master of Communication & Information Studies, Rutgers University (New Brunswick) Graduated in January 2016 with 3.9 GPA
My journey so far…
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CGI Federal (Fairfax, Virginia) | UX Designer Intern | Sept ’15 – Present
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MRM Worldwide (Bangalore, India) | Senior Creative Lead | Jan ‘11 – Dec ‘13
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MRM Worldwide (Bangalore, India) | Senior Content Writer | Aug ‘09 – Dec ‘10
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MRM Worldwide (Bangalore, India) | Content Writer | Apr ‘08 – Jul ‘09
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EMC2 Bangalore, India) | Content Writer (Project based) | Aug ‘07 – Oct ‘07
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Helios & Matheson (Chennai, India) | Corp. Comm. Trainee | Feb ‘06 – Feb ‘07
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America Online (Bangalore, India) | Corp. Comm. Intern | Dec ’03 – Jan ’04
Things I know about…
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Advertising / Writing: Ad campaigns | Branding | Facebook pages calendar creation Twitter handle | Website content & visualization | Electronic direct mailers | Web banners | App and interactive ideation |Radio spots | Corporate presentation | Brochures and booklets.
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Corp. Comm.: Event branding collaterals | Investor relations | Internal communications |Event planning | Corporate gifting| Website content management | Press releases| Annual report content |Coordinating with PR agency.
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Team leadership and management: Have handled a team of five people over two years in my last position as a Senior Creative Lead. As a lead, I had to brief the creative team, ideate with them, schedule the work load, and deliver the final ‘creative deck’ to the client servicing team. On occasions, I have presented the creative ideas to the client as well.
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Working knowledge: Shooting with DSLR Camera, and Axure RP Pro (website and mobile prototyping tool).
It’s all in the branding…
Brands I have worked on: Intel India Facebook Page | Intel Jobs Twitter Handle | Intel Employee Referral Program (India, China, Vietnam & Malaysia) | GE Healthcare | iGATE | Cycle Pure
In the limelight…
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Won the ‘Big Bang Bronze’ for radio campaign for ‘Intel Developer Program’ (2012)
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Two campaigns (Direct Marketing for GE healthcare and Integrated for Intel Employee Referral Program) were nominated (by MRM) for Goa Fest (2013)
The groundwork…
M.A. Public Relation April 2005 University of Madras (India)
B. A. Sociology April 2003 University of Madras (India)
Projects and achievements: Bachelor and Graduate School …
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Awarded outstanding ‘Social Service’ for two consecutive years
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Awarded ‘Best Service Rendered’ for two consecutive years
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Editor of in‐house department journal, ‘Spotlight’
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Designed a women oriented topic broadsheet – The Maiden
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Executed a photo feature shoot – ‘Bricks of Life’
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Designed the School of Media Journal – ‘Cynosure’
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Dissertation on ‘Corporate Communication during Crisis’
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Planned and implemented 'Jagriti' – a PR Campaign on Diabetes Awareness
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Best Internship award for internship at America Online.
You would like the fact that I am a…
Team player \ Committed \ Reliable\ Fast learner \ Goal oriented
You know you want to :)