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BREAKFREE
InSite is a unique GE Healthcare technology that allows its service engineers to look into the heart of any healthcare equipment linked by a broadband connection. Just by ensuring the broadband connection is always on, both GE engineers and customers like hospital and healthcare clinics stand to benefit a lot. However, the engineers were not utilizing this productive tool efficiently. Hence, GE Healthcare wanted a communication campaign that persuaded them to adopt InSite.
The campaign BREAKFREE aimed to educate the engineers about the benefits of InSite both from a professional and personal point of view.
Brand: GE Healthcare
Agency: MRM Worldwide
Execution: Posters & DM
My Role: Copy & Content
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