The Vinyl record DM in this campaign was nominated for GOA FEST awards, 2013 in the Direct Marketing category.
A DM (A Vinyl Record) that was sent to the radiologists to celebrate CT Day. The image above is the pouch of the record.
CT DAY
Breast Cancer Day, World Cancer Day and Ovarian Cancer Month; lots of commemorative days to bring out disease awareness. How can GE Healthcare communicate about their healthcare machine – the CT Scan, engage radiologists and own a commemorative day too?
Saving lives through vision and innovation
We communicated CT Day by honoring the inventor of CT Machine himself, Sir Godfrey Hounsfield on his birth anniversary, 28th August. The campaign called radiologists to celebrate the visionary and his invention that enables them to save lives.
Brand: GE Healthcare
Agency: MRM Worldwide
Execution: DM to Radiologist, Danglers, Microsite, EDMs, Website Banners, & Infographics
My Role: DM Idea, Copy & Content
The Vinyl Record inside that explained the curious connection between the inventor of the CT Scan and the music band, "The Beatles".
To read copy, click on image.
Back of the pouch with the message to celebrate the CT machine, and the vision of the inventor.
Electronic Direct Mailer
Microsite: An interactive idea where the inventors headshot was composed with images of the GE Healthcare employees. On mouse over, the employee could see their photo.
Danglers
