This campaign was nominated for GOA FEST 2013 in the integrated category.
FRIENDSHIPS MATTER
Intel has a robust employee referral program (ERP). However, the employees at Intel India were not aware of the process, rewards, and perks of referring a friend. The client wanted to create awareness about the program with the goal of increasing in-house referrals.
We came up with the idea of "Friendships Matter," a campaign that looked at employees no more as just “colleagues” but as “friends.” The campaign was successful in increasing referrals, and the creatives became popular at Intel India campus. Consequently, we were requested to adapt the campaigns for Intel China, Malaysia & Vietnam.
Brand: Intel (India, China, Malaysia & Vietnam)
Agency: MRM Worldwide
Execution: Posters, EDM, Direct Marketing, Banners, Danglers, Cut-outs, and Engagement Ideas.
My Role: Visualization, Engagement Ideas, Copy, Content & Art Direction.