Concept: Techie Love
How would a developer propose
using Intel jargons?
INTEL INDIA FACEBOOK
Intel India Facebook page is immensely popular. Keeping the fans engaged and immersed in the content we posted was challenging. I have handled various aspects of this page that includes calendar creation, ideating communication themes, creative direction, campaign execution, and moderation. Many creatives ideated by me have been noticed and appreciated by other Intel Market. Matter of fact, for campaigns such as demand generation, the content ideated by me were pushed to other markets. The cherry on the cake is the fact the Intel Global picked up a post from Intel India Facebook page that went viral. You can see this creative in "15 Minutes of Fame."
Brand: Intel (India)
Agency: MRM Worldwide
Execution: Social Media Post & Campaigns
My Role: Content Calendar, Concepts Ideation, Copywriting & Moderation.
Concept: Generation Gap
Highlighting the need to upgrade the PC because new technology does not sync with old PC.
Blueray: I am not able to get along with him! He says I am too complex, unlike my cousin CD.
Gaming console: I can't play games with him! He does not support my 3D choices.
Bluetooth: I am not able to connect with him. He does not understand me.
Concept: Yours vs Ours
Comparing Intel products to real things in life.
Demand Generation Facebook TAB
To read copy, click on image.
Presenting the stories how technology changes the life of people in Rural India.