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BREAKFREE
Pathology labs have to invest a gamut of healthcare equipment, but these machines are expensive, and a one-time investment. While the benefits of a machine might be many, how can you say it all without droning about it?
More & More
A single square direct marketing (DM) creative was sent to decision makers who purchase diagnostic lab equipment. The person reading the collateral would have to unfold the single square repeatedly until it became a plus sign. Each fold highlighted the various benefits of GE Healthcare machines. On flipping the creative, the decision maker would see the machines they could consider that would make their lab more productive and cost-effective.
Brand: GE Healthcare
Agency: MRM Worldwide
Execution: Direct Marketing
My Role: DM Idea, Copy & Content.
To read copy, click on image.
