A home page where the banner is an interactive model. For a magnified view, click on image.
FASHION @ MBPS
Zovi, a fashion brand wanted to stand out in the e-tail space for their apparel. However, shopping for clothes online was relatively a new concept (in India). Consumers were skeptical about buying clothes online especially from a brand that did not have a retail presence. How can we overcome the challenges of online shopping, while trying to make a name in an industry that places much importance on style?
Fashion @ MBPS clearly highlighted the e-tailing aspect for the brand. This concept positioned Zovi as an online store that changes fashion faster than any fashion house. Each element of the website was designed to create interaction, trust, and engagement for online shopping. E.g.: a widget that suggested a suitable style for a person based on vital statistics.
Brand: Zovi
Agency: MRM Worldwide
Execution: Website
My Role: Visualization, Art Direction,
Interactive Ideas, & Copy
A widget idea based on vital stats. Enter the measurements, and the app will diagnose the body shape, and suggest clothes that compliment the shopper's figure.
A product page that showcases an ensemble as opposed to featuring individual clothing.
